Our strategy

The ASA Strategic Plan summary below identifies the vision and strategic direction of ASA for 2018 and the medium term.

We will be working towards our vision and driving positive change through five key strategic priorities.

ASA’s purpose

ASA exists to stand up for and educate shareholders.

ASA’s mission

Standing up for shareholders
Giving a strong voice to your vote
Building your investment knowledge
Connecting you with other investors

ASA’s strategic objectives

  • Redefine the membership proposition
  • Leverage ASA’s name and independence to build and attract partnerships
  • Proactive advocacy to build profile and reinforce our credibility and bona fides
  • Education to build investment knowledge
  • Volunteer engagement